Motivation Score
Motivation Score
The Motivation Score is PropIntel's model for predicting how motivated a property owner is likely to be to sell — before you have to manually evaluate each lead.
It is a composite 0–100 score that weighs multiple signal types into a single number you can sort on, filter by, and use to prioritize outreach.
How it is calculated
The Motivation Score combines weighted signals:
| Signal | Weight |
|---|---|
| Tax delinquency | 30% |
| Lis pendens (foreclosure) | 25% |
| Code violations | 20% |
| Probate case | 15% |
| Vacancy indicators | 10% |
A property with multiple overlapping signals — for example, tax delinquency and a lis pendens and an open code violation — scores significantly higher than a property with only one signal. Signal stacking is intentional: owners under multiple pressures simultaneously are statistically the most motivated sellers.
Where the score appears
- Data Grid — the Motivation column shows the score as a number (0–100). Sort descending to surface the most motivated owners first.
- Detail Panel — the Overview tab shows a color-coded Motivation badge (green = low, yellow = moderate, orange = high, red = very high).
- Map overlay — enable the Motivation overlay in the Layer Controls to see the score as a color gradient on the map.
Motivation vs. Distress Score
The Distress Score and Motivation Score use the same underlying signals but answer slightly different questions:
- Distress Score — how distressed is this property (condition-focused)
- Motivation Score — how motivated is the owner to sell (action-focused)
Both scores are useful. Distress Score is better for identifying properties with physical or financial deterioration; Motivation Score is better for prioritizing who to contact first.
When scores update
Motivation scores recalculate automatically after each new data ingest (tax delinquency uploads, daily Hillsborough official records runs, etc.). For most counties, scores refresh within 24 hours of new public records becoming available.